Service Designer / CX Designer
Designing meaningful service experiences
I design human-centred, end-to-end service experiences that create value for people, organisations and systems.
- 6+
- Years of experience in design
- 20+
- Projects and clients across sectors
- 5+
- Sectors and industries: government, education, retail, hospitality and more
- 120
- Government services in my current programme
Featured work
View all work
CMAReimagining regulatory services for a more seamless experience.
KHDAEnhancing education services through a human-centred approach.
Mall of the EmiratesExploring a more seamless luxury retail experience.
Selected to represent the UAESustainable Hospitality Challenge · SwitzerlandDispecoA circular hospitality solution for a more sustainable stay.A note on my work. Some projects are presented in an adapted format to respect client confidentiality and non-disclosure agreements. Visuals, examples and project details may be simplified, recreated or omitted. The case studies communicate my experience, individual contributions and approach, rather than reproduce confidential project materials.
Expertise
- Service Design
- CX Strategy & Design
- Journey Mapping
- Research & Benchmarking
- Service Innovation
- Digital Transformation
- Visual Communication